Marketing Archives - John Whitt

Buyer personas ie: Avatars, help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs. 

How to join the freelance economy for more security is easier than you think.  Starting your own business isn’t hard. it takes work to create a consistent income but in the long run offers far more income and family security. Nothing is overly complicated. An 8 year old selling popcorn at little league games or delivering newspapers can do it. It is simply acquiring and retaining customers, tracking your numbers a getting a little better every day. Anyone can do it.

Explode your business results with a  continuous stream of gold plated referrals.    This one simple process can save you hours of time.  Simply  follow the referral etiquette process outlined in this video . Have you ever provided a referral and then not heard back on the results?  Two or three weeks go by, some […]

Asking for referrals is like asking for date money from your parents when you were a teenager. You know that with the right timing your odds for success go way up and the wrong timing can crush or kill the opportunity.

Do you know why clients or prospects don’t make referrals?  Introducing a new relationship too a trusted circle is a risk.  Clients have natural fear for reputation damage.  It’s normal and expected.  Watch this video or read the article below and discover how to overcome client referral fears.

Referrals are often the lifeblood of small businesses. In fact, they can be the best marketing tool in your small business marketing toolbox.  When you orchestrate referrals you move from spontaneous to intentional with repeatable predictability.  

Grow your business faster with a killer referral marketing strategy to produce massively effective referrals. Referrals breakthrough the trust barrier for those that don’t already know you. Watch this video to learn seven key attributes and a process for identifying your killer referral opportunities.

Referrals are the life blood of many businesses.  If your marketing includes any type of networking you know that developing relationships that lead to referrals are the #1 objective.  In this short video blog you’ll discover how a 47 year flight layover relates to orchestrating killer referrals.

If you’re a business owner you’ve probably already set your goals to increase revenues in 2020.  However, you might still be working on how to make that happen.  In this video I share 7 ways to increase revenues this year so that you can reach your targets and make 2020 your best year ever.