Why Are Buyer Personas (Avatars) Important?
Buyer personas (Avatars) help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.
Get a free copy Businesswhitt’s Avatar worksheets here.
A buyer persona, or buyer “Avatar” is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions.
Create your Personal Avatar first.
The first buyer persona you should create is your Personal Avatar. You have 100% control of exactly one thing in life and that is yourself. The more you understand about your own behaviors, wants, needs, frustrations and uniqueness the more quickly you will discover your path to joy and happiness.
In this short video I describe four different avatars for use in your marketing efforts.
It’s common to have multiple buyer personas for a business – for example, if the end user of your product needs to gain the approval of others before making a purchase, each individual involved in that decision is a separate persona. They’ll have different criteria for evaluating your product, and you’ll need different strategies to address those needs.
Buyer personas are sometimes called customer or marketing personas (or profiles), but whichever term you use the purpose is the same. Buyer personas help businesses understand and empathize with their customers so they can do a better job of acquiring and serving them.
Buyer personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.
That may sound like a no-brainer, but it isn’t as simple as it sounds.
If you really pay attention to the way companies present themselves, you’ll begin to notice that many of them start by talking about what they do – not, what the customer needs.
This puts them at odds with the way people make decisions.
When choosing a product or service, people naturally gravitate toward businesses they know and trust. And, the best way to build trust is to show genuine understanding and concern for the other person – in this case, your customers.
Gaining trust as a business requires a subtle, but important, shift in the way in which you present yourself.
First, show your potential customers that you get them by addressing their pain or need – only then, will they be open to exploring what you have to offer.
Creating buyer personas, and continually using them to guide your business, can help keep you centered on the needs of your customers.
Your Avatars are the foundation for all marketing strategy and planning.
Learn more about buyer personas here: https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-it-important
Cheers to your success.