The Enormous Value of Compassion for Your Brand

A brand is a unique identifying mark, a unique symbol that defines the owner.  Your personal brand and your business brand define you for your followers and the marketplace,   The enormous value of compassion for your brand is found in the limitless opportunities for uniqueness and differentiation.

Leadership is the act of leading others to places they have never gone before.  Leading yourself first and others afterwards.  Lead with compassion watch your result bloom.

Compassion is not the same as empathy or altruism, though the concepts are related. While empathy refers more generally to our ability to take the perspective of and feel the emotions of another person, compassion is when those feelings and thoughts include the desire to help.  Compassion is action – Deliberate, Purposeful attempts to help and to serve those in need.

Your desire to help is a distinguishing characteristic of your brand.  The enormous value of compassion for your brand is found in limitless opportunities for uniqueness and differentiation.

That’s what today’s video is about.

Love more, Love Harder

John

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