How to Create Avatars for Marketing Success


By John Whitt on June 21, 2020 in Clarity, Leadership, Marketing, Nurturing, Sales, Success

Buyer personas ie: Avatars, help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs. 

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The Enormous Value of Compassion for Your Brand


By John Whitt on June 7, 2020 in Clarity, Leadership, Nurturing, Success

The enormous value of compassion for your brand is found in limitless opportunities for uniqueness and differentiation.

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How to Spur the Creative Process for Your Business


By John Whitt on May 24, 2020 in Clarity, Efficiency, Leadership, Nurturing, Success

Ideas are the currency of change. Discover how to create an environment and mindset to effectively support your creative process so that you can achieve the results you need and desire faster. 

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How to Join the Freelance Economy for More Security


By John Whitt on May 17, 2020 in Clarity, Leadership, Marketing, Sales, Success, Uncategorized

How to join the freelance economy for more security is easier than you think.  Starting your own business isn’t hard. it takes work to create a consistent income but in the long run offers far more income and family security. Nothing is overly complicated. An 8 year old selling popcorn at little league games or delivering newspapers can do it. It is simply acquiring and retaining customers, tracking your numbers a getting a little better every day. Anyone can do it.

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The Formula for Effectively and Positively Responding to Crisis


By John Whitt on May 10, 2020 in Clarity, Efficiency, Leadership, Nurturing, Success

Change is more rapid and more fluid than ever before. The pace of change is accelerating. Master the thinking process for faster, better results.

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Crisis is Comprised of Danger and Opportunity


By John Whitt on May 3, 2020 in Clarity, Leadership, Nurturing, Success

You don’t get to decide when adversity strikes and you can’t control the pain, suffering and economic uncertainty brought about by COVID 19.  However, you have all the say, on how you respond.

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How to Never Waste A Good Crisis


By John Whitt on April 19, 2020 in Clarity, Leadership, Nurturing, Success, Uncategorized

Understanding, certainty and clarity are challenging in this environment and yet opportunity exists.

In times of crisis….opportunities exist that did not exist before. The opportunity for reinvention is NOW HERE.

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Orchestrating Guilt-Free Killer Referrals for Startling Results


By John Whitt on February 23, 2020 in Clarity, Marketing, Nurturing, Sales, Success, Uncategorized

Asking for referrals is like asking for date money from your parents when you were a teenager. You know that with the right timing your odds for success go way up and the wrong timing can crush or kill the opportunity.

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Orchestrating Killer Referrals IV: Overcoming Client Referral Fears


By John Whitt on February 16, 2020 in Marketing, Nurturing, Sales, Success, Uncategorized

Do you know why clients or prospects don’t make referrals?  Introducing a new relationship too a trusted circle is a risk.  Clients have natural fear for reputation damage.  It’s normal and expected.  Watch this video or read the article below and discover how to overcome client referral fears.

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Orchestrating Killer Referrals II: 7 Key attributes of killer referral sources


By John Whitt on February 2, 2020 in Marketing, Nurturing, Success, Uncategorized

Grow your business faster with a killer referral marketing strategy to produce massively effective referrals. Referrals breakthrough the trust barrier for those that don’t already know you. Watch this video to learn seven key attributes and a process for identifying your killer referral opportunities.

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