How to Identify Strategic Opportunities in Crisis

No one can argue that the world has dramatically shifted in the last two weeks.  Schools closed on March 13th.  Shelter in place is the norm and Non-essential businesses are closed.  Social Distancing is now a part of our daily lexicon.

“When the going gets weird, the weird turn pro”.

Hunter S. Thompson’s penned this quote in his gonzo journalistic expose  “Fear and Loathing in Las Vegas”  When I read this back in the 70’s I thought it was a funny quote.  Today it is real.

In times of change or upheaval, anyone can make a legitimate business from their own personal vision, however different it may be.

Now is the time to plan.

You’re invited to for a free live training and mastermind this Monday, Wednesday or Friday.

Click here now to register: How to Identify Strategic Opportunities in Crisis

Love more. Love harder.


How to Identify Strategic Opportunities in Crisis

What would you say if I told you that learning to be a better swimmer would not only help you to survive, but actually thrive in crisis?  You might laugh a little bit at that idea for a minute, but you might then express some curiosity.

If you’re interested in the deep water strategy for driving new opportunities, I’ve got just the story and process for you in this video.

Impossible Odds

History is filled with stories of individuals overcoming massive, even impossible odds. The story of David and Goliath comes to mind easily.

David is much smaller and far less equipped to battle Goliath and yet he not only enters the fight fearlessly, he wins without shedding a drop of his own blood.

The lessons here are many. It took courage and faith in God to enter the battle against overwhelming odds. Don’t discount faith. That’s really important.  It took a laser targeted throw from David’s sling to kill the Philistine.

It was not strength against strength. That would have been a losing strategy. It was faith and passion and energy and a hyper-targeted focus against the old guard.

Swimming Lesson

In my youth. I learned a swimming lesson that I’ve never forgotten and I’m not a swimmer. Never have been. I’m much more of a flounderer, but even though it was a swimming lesson, it really wasn’t about swimming.

It was about deep water. I learned the deep water strategy from my chess coach in high school.

I had an upcoming match, against a much stronger opponent, three levels higher than me at the time. I was an average player and he was an expert and we were competing for the state championship and I was nervous.

I didn’t think I stood a ghosts chance of winning. And I asked my coach, “how can I possibly win against this guy? How can I beat this person?”

He shared an analogy.

Imagine you’re in a wrestling match or a boxing match, except this mat or ring is in a swimming pool. Your opponent is six feet tall, twice your size in every way and you, you’re an over-matched little underdog, barely three feet tall.

This is exactly how I felt in comparison to my upcoming opponent.

On the surface, there doesn’t appear to be a chance of winning and without the right mindset and strategy, you might just give up and forfeit the match.

Deep water strategy

The secret, the trick or the hack, whatever you want to call it, is deep water. The deep water strategy. If you’re in the shallow end where the water is three feet deep or less, your opponent will pummel you with sheer size and strength.

If you’re in the middle of the pool where the water is four or five feet deep, you’re just going going to drown.

However, if you’re in the deep end, where the bottom is eight feet deep or more, neither of you can touch the bottom. In the deep water strategy, size and strength aren’t the issue. Swimming is the issue and the better swimmer has a distinct advantage.

Anything can happen in deep water. Everyone makes mistakes in uncharted territory. This is the deep water strategy.

Uncharted Water

Today, the entire world is in deep, uncharted water.  How will you become a better swimmer?

How will you find the resources that will help you discover better swimming techniques? Or in this case, how will you pivot to the new opportunities for your business and your life in this environment?

Whoever pivots and learns faster has a distinct advantage. Now is not the time to panic. Now is the time to plan. Your ability to think through and plan effective pivot strategies is critical and time is of the essence. Don’t shrink from investing your resources. Be fiscally responsible.  Cut back to minimum expenses if necessary, but find a way to invest. Leverage this opportunity for you and your family.

Free Training

There are lots of free training’s online. In fact, right now you can register for a free live training:

How to Identify Strategic Opportunities in Crisis.

If you’re:

Worried, or concerned, and having a hard time with all this weirdness.

Trying new things for the first time,

Scrounging to find something to help you navigate through all of this.  This webinar is for you.

In this webinar we’ll help you to:

  • Brainstorm new ideas with other professionals
  • Identify your evolving “ideal client”
  • Identify new opportunities for business
  • Create strategies to take advantage of newly identified opportunities

If you’re already receiving dozens of emails on how you can work but you want answers now on what you should be working on….

If your looking for something, we have it right here!

Click here now and register:

How to Identify Strategic opportunities in Crisis

Lastly, scroll down and leave a comment. Let me know you were here. Share a question, share your two most important issues. I’ll create content to serve you and others.

Love more.  Love Harder.


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