Don’t settle for an underemployed and disengaged millennial workforce. If you’re a Small Businesses Owner you wear all the hats. You don’t have the luxury of an HR staff. Make your business life easier with this simple hack for creating a strategic, Millennial, hiring and retention strategy.
Baby boomers often talk about how ‘Kids” (referring to the millennial generation) are entitled, selfish and just overall terrible. Don’t laugh, this is reality. I’ll bet you’ve heard it before. At the same time the “Boomers” somehow completely bypass the fact that most millennial’s were raised by their generation…. And therein lies the crux of the matter.
A different time and culture.
I hear stories all the time about how it’s hard to find talent and that the Millennial’s don’t understand the value of a dollar. The reality is that in many cases, this is true because millennial’s didn’t grow up in an era of economic struggle.
Millennial’s, were born between 1981 and 1986, ages 25-39 grew up in an era of prosperity.
Down below I’m going to share a strategy for motivating your internal millennial customers and I’m going to share one huge mistake to avoid. At the end of this post is a special offer on how to take the next step in more effective Millennial hiring and retention
This is the first blog post in the Money, Motivation and Millennial’s motivational series. I plug millennial’s here because finding quality talent is a challenge for small business owners and today’s talent pool largely consists of millennial’s. In reality, the strategies I outline in this series will work for everyone.
If you’re a small business owners you don’t have the luxury of an HR department. You’re hiring and developing and training everyone that comes on board. These are your internal customers.
If you’re a Small Business Owner you naturally focus on external customers. These customers purchase products and services. You know that understanding your customer is vital to success. You should even go so far as to create a customer avatar which is a detailed description of every customer aspect including; demographics, wants, needs hopes, fears, dreams and driving forces.
Internal customers are your employees. While they don’t typically get the focus of an avatar. They should. If you got hopes and dreams of growing your business, you know that scaling you business is almost impossible without a team. Where would you be without employees? Today’s employee talent pool is dominated by millennial’s. If you’re hiring their applying.
If you look back at the 1970s, the era when I grew up, you’ll find bell-bottoms and the rise of disco, but you’ll also discover that it was an era of economic struggle, cultural change and technological innovation
Economic struggle is the key word here.
When I was young we didn’t have a lot of money. I was a young voracious, comic book reader and one day I asked the “bank of mom” for a dollar, so I could go buy the latest edition comic books, This was 1967, I know… seems like eons ago. She said “No, I won’t give you a dollar, but I’ll teach you how to earn a dollar.
Next thing up, I was selling popcorn at the little league field down the street for 4 cents a bag. I earned a dollar a day and had all the comic books and candy bars I could want. Money was a big motivator for the boomer generation.
Don’t make this mistake!
The big mistake, and this is really important, to avoid, in serving your internal customer millennial’s is assuming that they are similarly motivated. Don’t make this mistake. It only all it leads to frustration.
The 1990’s we’re different. I know this. I experienced it with four kids from this generation. Video game Console wars ruled the day. Atari, Sega, Playstation, hit the market and dominated interest for everyone in millennial generation. The Internet became widely available, Roller Blades were invented, along with the first airing of The Simpsons television show.
It was a time of Peace, Prosperity and the internet.
The key word here is prosperity. My kids got everything at Christmas. They got a ride everywhere. They didn’t want a job because they didn’t really need money. Both my wife and I worked, dual incomes were common. It was a different culture for youth in the 90’s and money wasn’t a big motivator.
Knowing your customers is vital for success and your internal customers are the key to scaling your business.
How Get The Best Out Of The Millennial workforce
Here’s what you should do now:
Create your ideal, internal, Millennial customer avatar for better hiring and retention. Your avatar will help you recruit more effectively and help you to inspire, motivate and retain your team.
My gift to you is a copy of my avatar worksheet.
Message or send an email if you’d like a copy and I’ll send it right out.
Before you leave post a comment down below. Let me know your thoughts on this video and anything on Millennial’s that you’d like me to address in the my next post.
Three types of compensation to motivate Millennial’s.
Cheers to your success.