How to Deliver the Shock and Awe Experience

Gut check time…

Would your customers and prospects describe your level of service as “Shock & Awe!” or would they say it’s “Shockingly awful?!”

You see, unless you’re knocking your customers socks off at every step of your selling process, you’re just operating at an average level…

And being average is far worse than being awful because it’s where the most competition exists!

In this video, I’m going to give you the step by step process of how a company who offers one of the most average and mundane services, crushes the competition by delivering the SHOCK & AWE.

If you want to operate on a different level, you need to watch this. Make sure to register for your FREE coaching session with Coach John at


  1. Steve de la Torre
    November 3, 2018 at 6:32 pm

    fantastic tips John, thanks for the great story!

  2. Patty Hansen
    November 4, 2018 at 6:59 pm

    Shock and Awe! Good One! My take away is that meeting the emotional need of feeling good and fee
    ling secure is a huge value add.

  3. Roy Varner
    November 12, 2018 at 6:20 pm

    John, good story! Perfect example of how to “kill ’em with kindness and slay ’em with service,” which was the motto of the Naval Supply Depot at Guantanamo Bay when I was there in the early 60s. Well done.

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